Sustainable success through social media

In order to achieve sustainable success as a company, this channel must not close themselves. On the contrary, because it is precisely the social media a company offers the possibility in a private setting to reach its customers at eye level and to influence the perception of its brand or a product at an early stage. Another advantage of this marketing instrument is the ability to detect early without large additional expenditure trends and changes in demand. For this reason, social media should be an integral part of the marketing mix or be.
Also for search engines like Google or Bing the field of social SEO is becoming increasingly important, because social media activities provide the search engines in addition the ability to distinguish good from bad content. If users a fan site or a product "like" or "+ 1-sen", this will in future have an additional impact on the placement.