Keyword Optimization Strategies and Concepts

The keyword optimization relates to various areas: Text includes text structure, images, internal and external links and Meta tags. But first of all it must be clarified: What are the right keywords and how to find them?

Use of analysis tools relevant keywords, including any market and competitive situation and the target group can be researched. Relevant Keywords are the key words or Terms and definitions that describe the subject of an offer. And that happens in different concepts. A keyword strategy depends largely on the following factors: objective definition, search volumes and competitor strength. Depending on the offer, we recommend either a short-, mid- or long tail keywords optimization large market and many competitors or smaller market and fewer competitors?

Based on the researched keywords texts are created that represent the core of a site in general. Unique content, which is to provide the users with added value. But the search engines require good writing, is performed by the indexing. Legible texts for humans and search engine also express themselves in a clear structure. The text should be in heels and different headlines - be divided and take advantage of keyword optimization (h1 h6).

Keyword optimization concerns as other content such as images. Again, it is appropriate to apply SEO sense and to decorate the images with the appropriate keywords (File name, TITLE and the Alt-Attribute).

The on- and off page area of a site should also be included in your keyword optimization. The on-page optimization provides the already stored on one site content adapted to the search engines guidelines. In the off-page optimization, however, a reputation is built specifically - and by so-called Back links - that link with other pages link to your page.

The last point: The Meta data. These are essential components of a responsible site and for faster indexing by the search engines. But also for the user, they are extremely interesting and important. For URL, Title and Description are the first building blocks, which can be seen in the SERPs. Thus should be a keyword optimization here too.