Ways of online PR

One of the possible online PR measures we have put "guest posts" already presented in point. The virtue of the classical PR people to pick up the phone and call people from whom you want something, you could internalize even at the tips to publish guest articles. At this point, we summarize for you again along the major steps and tools of online PR

• Build on contacts with bloggers, journalists and webmasters lucrative sites and portals. This can happen, for example, as part of a press release or when offering guest posts. Many editors are grateful to have access to special issues on experts. Guest Posts relieve editors also, if the quality of the content is correct.
• Maintain your most important and best contacts. Connect to XING, Twitter and other networks with journalists and webmasters, with whom you want to collaborate on a regular basis.
• Build your complete communication based on knowledge and content that are of interest to your interlocutor. Note for editors of a magazine or blogs, your knowledge will be of particular interest as a potential interview partners or guest author. If you are, for example, the author of e-books, the students are tips for choosing the first WG, webmaster of the online presence of student dormitories and universities on a link to your landing page might be interested. On the contacts that you win this case, you can always return - whether it will now put a link in your first campaign and reports on your offer, or not.
• Be. Bloggers and editors as in the example "guest posts" by e-mail to and grasp one or two days later by phone, if you get no response If you want to offer a larger editors, such as a newspaper, something you call before and check the contact details of the responsible contact person enter. Let you connect or check e-mail address

Based on your content, to report on the other, you can also send press releases. There is plenty of free press portals, but should not be the only channel for your shipment. Think about whether or not it makes more sense to send current through a professional distribution of such news or involve a public relations agency to ensure that your messages go directly to the mailboxes of journalists and other gatekeepers.