Monday 31 August 2015

Four tips for proper handling of criticism in Social Media


Social Media is doing good business. It's so. But everything has its downsides. Because as much as Face book and enrich the immediate corporate communications, so immediately there may also communicate customer. And not just positive. Below are four golden rules to properly handle criticism.




1. Take criticism seriously
Mistakes happen, even in your company. Few customers complain entirely without reason. No matter how justified or unjustified criticism will at first appear - usually puts a real concern behind. Take feedback always serious, because customer-friendliness must be, even if it hurts.
2. No default responses
Above it sounded to know: If possible, use no standardized comments. Talk User polite with your specified username and grasp the criticism in a subordinate clause on. A Face book account is simply no impersonal service centers with automated communication - social media lives (also) of customer proximity. These do not demonstrate by Copy-Paste, even if you have already answered many similar comments in the past.
3. Be polite
Obviously unjustified criticism there. And there are also users who are just fun to complain about or those that are even abusive. This lets you change anything, but let it be by no means a. A friendly answer (including personal approach with the recognizable user name) and the indication to align with the forward complaints to the customer service is, in such cases, the correct response. Do not delete a comment, that’s unprofessional. Unless it concerns with the appropriate comments to set anti - ie pornographic, protected or discriminatory - posts. Then you are even obliged to remove these.
4. Respond quickly
Speed ​​is the alpha and omega in the social media universe. So let pass any unnecessary periods before you respond to criticism. Your customers and all visitors to your site know that even medium-sized businesses have a social media competent minimum of look at the site daily. Of course, you should take enough time to formulate an adequate response, but more than a day should not pass it. Otherwise you run the risk that the negative comments freeloaders (see item 3) tighten. If reactions are delayed, you risk may take a negative comment further six under.

Thursday 27 August 2015

Search Engine Optimization popular online marketing tool



Search Engine Optimization (SEO) is currently the most popular online marketing tool - around 90% of all global companies put SEO one, according to the latest studies. No wonder, search engine optimization is one of the cheapest and most effective but online marketing tools. For important keywords at No. 1 to stand at Google & Co., also is a guarantee for many site visitors and therefore potential customers!
 
One often wonders why other companies are in the search engine results lists before their own. The reason is simple: Over 200 criteria must be considered and the site be optimized accordingly so that the conditions for a good find ability in Google are met. We like to help you!



ProfessionalSearch Engine Optimization sets at two points at the same time: On the one hand we optimize your website in terms of search engine friendliness, usability and conversions. Secondly, we are increasing the number of high-quality sites that link to your site (so-called. Link building). These two types of optimization are also referred to as On-page and Off-page optimization.
One thing is certain: When searching for information or products around 87 percent of users consider more than the first page of results. This means: Only if your bid for certain keywords, so-called "keywords" reached top positions, your customers pay attention to real-time quote. Exactly that works with the help of search engine optimization. And here can already achieve significant success by making small changes. This makes SEO for small, medium-sized businesses as well as large corporations become an indispensable yet affordable instrument.

Monday 24 August 2015

Affordable search engine optimization



A few years back businesses were throwing 20-30 k per month on search engine optimization; at least the bigger businesses were. The small business was hard pressed to find search engine optimization for much less that actually worked.
As of today the landscape of search engine optimization has changed. Many of the once coveted secrets SEO are well known now. More and more people know how to do search engine optimization and since supply increased the prices have fallen.
Another factor is that many of the metal gear has work of Seo that would increase costs by outsourcing to India and other countries, which the SEO firms reduce their costs even more can do been taken of this mind numbing work for much less.
As Seo with around 10 years of experience, I find that most of my time these days is spent in research. Google is very good at keeping us all on our toes with each update they make to their search engine algorithm. Scouring forums, chatting with colleagues and investing time in experimentation seem to fill many of my days lately.




Have made much of my own company routine work to a freelancer, I am more and offer more value for less dollars for my own clients. In fact, I find that my clients do getting smarter and smarter and more confident in their own Seo that I often simply the role of a consultant or seo coach.

As consumer though I advise that people still very careful about what they buy, even if it is cheap. Money is money and after all you still want results. The old rules apply here in the search for affordablesearch engine optimization and are as follows...

Get case studies of any potential SEO that you can rent
Obtain references
Check references
Look for a proven track record and at least 3 years online history in the industry
Always make sure they have a money-back guarantee
Try using a local firm based in the US, whether it is using paging matter as long as the actual business itself has a US base. The reason for this is that, if something goes wrong, it is very difficult legally if you had a company based somewhere like Bulgaria to do.

Honestly a lot of seo really not that hard, but it requires an attentive eye and a lot of patience. There are proven strategies to achieve top rankings, but they do not happen overnight.

We actually have only a mentoring package for people who you want to do it yourself and save money and do it properly created. It seems to be going well and I encourage who is not happy to consider with their current website traffic or search engine rankings, such a program as a viable alternative.