Social Media Optimization Tips for your Small Business

Social MediaOptimization is a foreign word for many companies. Although it already belongs to a good public relations, also at the social media channels to be present, use so far only 38 percent of companies these free platforms. The other view is obviously no sense to consider it an unnecessary fashion or for a useless time-waster.

However, the experience of recent years shows that companies certainly benefit from good social media strategy it. According to a study by the Federal Association of the Digital Economy, these companies achieved their greatest successes in customer service (63 percent), customer loyalty (61 percent) and advertising campaigns (57 percent).

If you believe that, then you will succeed with these tips your Social Media Optimization:

    Social Media for what purpose?

    In the social media networks you can contact at very different groups hold: to your customers (B2C) to other businesses (B2B) or even future employees. Before you commit your strategy, you must ask to be clear about what goal you pursue it: Who are you trying to accomplish? With what? And to what end (e.g. As customer acquisition, customer retention, employee recruiting or developing and maintaining B2B contacts)?

    Which social media network?

    There is no point at random to serve all networks. It is important to choose the network that best benefits your goals. Probably the largest network by far Germany is Facebook. Instagram, which was recently ranked number 2, and just behind followed Twitter. Google+ on the other hand is still so repulsed that an investment in this channel should be carefully considered. But also YouTube or options could be interesting.

    Thread selection

    After target and network is also directed your choice of topics. These things may include such advertisements for staff search; promulgation of news or sweepstakes, as well as a loose contact with the followers can not help you very much.

    Content of the posts

    By far the most important part of a posting is a photo (Warning: always respect the copyrights - not somewhere found photos, comics etc. Post!). Right behind the hash tags come (by diamond # marked). Precise targeting, Retweets / parts from other postings, videos and a not too long text are also important.

    Post count

    Total has signed that one or two posts per day were successful. Less postings have less traffic and interaction result. More postings are quite possible only because one should choose a healthy level and not bombard people.

    Special case Twitter - frequent tweets

    To date, it said, a tweet every half hour would be best. In an attempt , however, it turned out that a tweet had every fifteen minutes increased traffic to the site result. The traffic grew by 31 percent.

    Special case again Twitter - Tweet repeats

    What is surprising is that a multiple repetition of Tweets is not automatically perceived as annoying in the day, but certainly can be done 3-4 times per day. Because Twitter is a transitory flow of news. Not all follow him permanently and get with so that there was this tweet three times already today. In this way you increase the range. On the other hand, Face book come less good.

    When post?

    For the best time there is no generally accepted tip. On what day and at what times to get your target audience best reach, you need to test yourself. But you'll see that there are probably very specific days and times at which your target audience is most likely also active in social media