Today's
post will be short and sweet (Something That Happens When a deadline is lurking
around the corner). The past weeks have been about various link building
strategies, and today I'd like to share four Quick Tips That definitely
complement synthesis strategies. Let's dive right into them, shall we?
1. Unlinked Brand Mentions: The Visual Way
This one I picked up at Search Engine Land. Instead of doing
a search for websites on Google to try and find your brand mentions unlinked,
you can instead search for images. Often websites will include your logo in their
articles without adding a link. You could search for:
"Company +
logo"
Image file name
ALT texts
This is a great trick I'll be trying out during my next
round of Link Research.
2. Interview Experts
Who would not like to boost ego? And what better way to
Provide One than to ask to influencer to do at an interview with you. Granted,
you will need to include the interview on your blog and link back to the likely
interviewee's website, but here's what you Should be receiving in return:
Social media
shares from the interviewee, which results in:
Social media
shares from his followers, which hopefully results in:
Back links to the
interview being picked up by a few more sites
Find the right person in your network or on Twitter and You
Could Be on to something great.
3. Use Advanced Search Engine Queries
If you're serious about doing SEO, there is a good chance
you will be using your tools for Link Research. Advanced Search Engine Queries
luckily work with most tools, as well as of course on Google itself. These
simple commands allow you to narrow down your research to a level that should
eliminate most "garbage" results. Check out 10,000 search engine
queries for your Link Building Campaign for all the queries you can think of possibly.
4. Dead Links on Wikipedia
If a resource is linked on Wikipedia, its
quality is Oft very good. Even high quality resources tend to go out of
business HOWEVER, and this is where you can come in. When a Wikipedia editor
discovers that a link returns a 404, the link will be marked as "dead
link". From there, it is of course a small step to Use the following
search query: site: Wikipedia.org [search term] "dead link" Find
relevant links 404 and check what Back links they were receiving. You may have
struck gold. That's it for today. Do you have any golden tips to share?