Wednesday 29 July 2015

Social Media the marketing tool of the future


Classifieds, yellow pages and word-of-mouth - formerly the marketing world was still manageable for craftsmen. Today, many businesses rely on the Internet: In addition to its own website will especially Facebook, Xing or Google+ attract new customers. Are social networks the marketing tool of the future?





More and more companies are creating a virtual presence on social networks: In Globe 47 percent of all small and medium businesses are already on platforms such as Facebook , Xing or Google+ active. A further 15 percent have definite plans, thus to begin shortly. "Social media has become an integral part of many companies internal and external communications,For the social media use is increasingly solid structures with specialized staff and own budgets are created."

The central objective call 82 percent of companies that use social media, increasing its visibility. For 72 percent is gaining new customers in the foreground, for 68 percent of the maintenance of customer relationships. 42 percent of respondents want to improve their image and gain 23 percent of new employees. 

To make social media, is simply - and the seduced. It depends on an account, gets going - the successes are almost entirely of its own accord. Alternatively you commissioned an advertising, PR or social media -Agency that all additionally nicely decorated and trims to success. And if it is not going well, when one has achieved still only 50 followers on Twitter and 38 fans on Facebook after three months, one begins to ask the question: What can we do now so that sets of social media success? At this time you can hear generally the promising categorical imperatives of the 21st century as "lead dialogue!", "Be authentic!" Or "Open!". And puzzled determine those responsible that everything is not so simple if you want to celebrate success with the use of social media.

Wednesday 15 July 2015

Four Quick Tips to Improve Your Link Building Strategy


Today's post will be short and sweet (Something That Happens When a deadline is lurking around the corner). The past weeks have been about various link building strategies, and today I'd like to share four Quick Tips That definitely complement synthesis strategies. Let's dive right into them, shall we?



1. Unlinked Brand Mentions: The Visual Way
This one I picked up at Search Engine Land. Instead of doing a search for websites on Google to try and find your brand mentions unlinked, you can instead search for images. Often websites will include your logo in their articles without adding a link. You could search for:

    "Company + logo"
    Image file name
                                                          ALT texts
    

This is a great trick I'll be trying out during my next round of Link Research.

2. Interview Experts
Who would not like to boost ego? And what better way to Provide One than to ask to influencer to do at an interview with you. Granted, you will need to include the interview on your blog and link back to the likely interviewee's website, but here's what you Should be receiving in return:

    Social media shares from the interviewee, which results in:
    Social media shares from his followers, which hopefully results in:
    Back links to the interview being picked up by a few more sites

Find the right person in your network or on Twitter and You Could Be on to something great.

3. Use Advanced Search Engine Queries

If you're serious about doing SEO, there is a good chance you will be using your tools for Link Research. Advanced Search Engine Queries luckily work with most tools, as well as of course on Google itself. These simple commands allow you to narrow down your research to a level that should eliminate most "garbage" results. Check out 10,000 search engine queries for your Link Building Campaign for all the queries you can think of possibly.

4. Dead Links on Wikipedia
If a resource is linked on Wikipedia, its quality is Oft very good. Even high quality resources tend to go out of business HOWEVER, and this is where you can come in. When a Wikipedia editor discovers that a link returns a 404, the link will be marked as "dead link". From there, it is of course a small step to Use the following search query: site: Wikipedia.org [search term] "dead link" Find relevant links 404 and check what Back links they were receiving. You may have struck gold. That's it for today. Do you have any golden tips to share?

Monday 13 July 2015

Keyword Optimization Strategies and Concepts



The keyword optimization relates to various areas: Text includes text structure, images, internal and external links and Meta tags. But first of all it must be clarified: What are the right keywords and how to find them?



Use of analysis tools relevant keywords, including any market and competitive situation and the target group can be researched. Relevant Keywords are the key words or Terms and definitions that describe the subject of an offer. And that happens in different concepts. A keyword strategy depends largely on the following factors: objective definition, search volumes and competitor strength. Depending on the offer, we recommend either a short-, mid- or long tail keywords optimization large market and many competitors or smaller market and fewer competitors?

Based on the researched keywords texts are created that represent the core of a site in general. Unique content, which is to provide the users with added value. But the search engines require good writing, is performed by the indexing. Legible texts for humans and search engine also express themselves in a clear structure. The text should be in heels and different headlines - be divided and take advantage of keyword optimization (h1 h6).

Keyword optimization concerns as other content such as images. Again, it is appropriate to apply SEO sense and to decorate the images with the appropriate keywords (File name, TITLE and the Alt-Attribute).

The on- and off page area of a site should also be included in your keyword optimization. The on-page optimization provides the already stored on one site content adapted to the search engines guidelines. In the off-page optimization, however, a reputation is built specifically - and by so-called Back links - that link with other pages link to your page.

The last point: The Meta data. These are essential components of a responsible site and for faster indexing by the search engines. But also for the user, they are extremely interesting and important. For URL, Title and Description are the first building blocks, which can be seen in the SERPs. Thus should be a keyword optimization here too.