Four Quick Tips to Improve Your Link Building Strategy

Today's post will be short and sweet (Something That Happens When a deadline is lurking around the corner). The past weeks have been about various link building strategies, and today I'd like to share four Quick Tips That definitely complement synthesis strategies. Let's dive right into them, shall we?

1. Unlinked Brand Mentions: The Visual Way

This one I picked up at Search Engine Land. Instead of doing a search for websites on Google to try and find your brand mentions unlinked, you can instead search for images. Often websites will include your logo in their articles without adding a link. You could search for:

    "Company + logo"

    Image file name

                                                          ALT texts

    

This is a great trick I'll be trying out during my next round of Link Research.

2. Interview Experts

Who would not like to boost ego? And what better way to Provide One than to ask to influencer to do at an interview with you. Granted, you will need to include the interview on your blog and link back to the likely interviewee's website, but here's what you Should be receiving in return:

    Social media shares from the interviewee, which results in:

    Social media shares from his followers, which hopefully results in:

    Back links to the interview being picked up by a few more sites

Find the right person in your network or on Twitter and You Could Be on to something great.

3. Use Advanced Search Engine Queries

If you're serious about doing SEO, there is a good chance you will be using your tools for Link Research. Advanced Search Engine Queries luckily work with most tools, as well as of course on Google itself. These simple commands allow you to narrow down your research to a level that should eliminate most "garbage" results. Check out 10,000 search engine queries for your Link Building Campaign for all the queries you can think of possibly.

4. Dead Links on Wikipedia

If a resource is linked on Wikipedia, its quality is Oft very good. Even high quality resources tend to go out of business HOWEVER, and this is where you can come in. When a Wikipedia editor discovers that a link returns a 404, the link will be marked as "dead link". From there, it is of course a small step to Use the following search query: site: Wikipedia.org [search term] "dead link" Find relevant links 404 and check what Back links they were receiving. You may have struck gold. That's it for today. Do you have any golden tips to share?