Social Media the marketing tool of the future

Classifieds, yellow pages and word-of-mouth - formerly the marketing world was still manageable for craftsmen. Today, many businesses rely on the Internet: In addition to its own website will especially Facebook, Xing or Google+ attract new customers. Are social networks the marketing tool of the future?

More and more companies are creating a virtual presence on social networks: In Globe 47 percent of all small and medium businesses are already on platforms such as Facebook , Xing or Google+ active. A further 15 percent have definite plans, thus to begin shortly. "Social media has become an integral part of many companies internal and external communications,For the social media use is increasingly solid structures with specialized staff and own budgets are created."

The central objective call 82 percent of companies that use social media, increasing its visibility. For 72 percent is gaining new customers in the foreground, for 68 percent of the maintenance of customer relationships. 42 percent of respondents want to improve their image and gain 23 percent of new employees. 

To make social media, is simply - and the seduced. It depends on an account, gets going - the successes are almost entirely of its own accord. Alternatively you commissioned an advertising, PR or social media -Agency that all additionally nicely decorated and trims to success. And if it is not going well, when one has achieved still only 50 followers on Twitter and 38 fans on Facebook after three months, one begins to ask the question: What can we do now so that sets of social media success? At this time you can hear generally the promising categorical imperatives of the 21st century as "lead dialogue!", "Be authentic!" Or "Open!". And puzzled determine those responsible that everything is not so simple if you want to celebrate success with the use of social media.