The
majority of internet traffic comes from search engines, but most people just
follow the link on the first page of search results. This means that websites
will have few visitors’ high rankings in the search engines. Therefore it is
important for webmasters to search engine optimization (SEO) practices to use
in the design while creating web pages. While SEO is based on the keyword
content, there are also a number of other factors that determine your ranking
in the search engines for a website, and many of them are related to HTML and
coding of a website. Website Design SEO includes things like file naming
structures, identification of images, use appropriate coding and ensure that a
website loads quickly.
Keyword
Based filenames
Search
engines take signals from a number of sources to determine what the content
contains a Web site, and one of them is the names of files and folders. Since
the indexing algorithms of search engines now receding websites that use black
hat techniques stuffing of keywords, file names based on keywords from a
website can boost keyword without being hit by overuse of keywords. Webmasters
can also benefit from the sort of photos and files in multi-tier directory. For
example, an address of "domain.com/keyword_one/keyword_two/keyword_three.html"
will combine search engine robots three different keywords with a web page
before it starts indexing the contents.
Making
the most of the images,
Another
important part of SEO that many people neglect is to optimize graphics. While
the search engine robots can not really see what is in a picture, you can take
a cue from the text and coding around images. Webmasters can use the HTML IMG
tag "alt" to let search engines know what the content of an image,
but also to use the webmaster keywords file names as well. Additionally, search
engines often index images based on the text that is closer to an image.
Therefore, with a caption or put a picture in a list with a brief description
below will further associate certain keywords with pictures. The use of these
methods for identifying images can increase keyword associations from a website
and put up a website on top of search results from the image.
Emphasize
words coding
Apart
from focusing on the most important keywords in file names and the use of
images, webmasters can also highlight certain keywords or phrases through the
use of headers and titles. While the search engine robots will index the entire
site, giving special code to submit certain parts of the text to highlight it.
Titles can be as long as necessary, but may count as keyword stuffing using
excessively long titles. Headers are another important part of the design
methods of SEO because they tell the search engines what are the main points of
the contents of a website.
Issues
of the speed
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