Types of Search Engine Optimization

If, for SEO to the content of Web sites, then one speaks of On-Page Optimization: search engines are wondering what terms are often used where they appear on the website and how strong their density is. But relevant for a good ranking is mainly present whether and what external links from other websites. To get this, off page optimization or link building is operated.

Onpage optimization

Once you have decided for the relevant keywords, then they only need to be housed appropriately in the web pages. Earlier this quite schematic model was used. You chose a rather large subset of keywords and brought them under on all components of the website. Headings and ALT information when images were considered as strong as the body text or meta tags of Web sites.
One can imagine that these procedures may not necessarily contribute to the quality of the content. Therefore, think about for years search engines like Google exactly how they can better determine the quality of content. In the SEO scene has responded with concepts that could provide a better quality assessment on computational nature. However, it is currently unclear whether and how these new concepts are assessed as adequate. It is known that so-called Google Quality Rater uses, classify the sites for certain characteristics, as better or worse. So it is plausible that the readable texts are better accommodating up than down a Web page. Many advertising content speak against quality and websites should better entwine when using error-free text and correct grammar.

Off page optimization and link building

 

Only after the success of the search engine Google, the off page optimization has become interesting. Google had realized that the setting of links to other websites can be well classified as appreciation. The ranking calculation after Page Rank led to significantly better results. Page Rank is the measure of the quality of the links. It is not the quantity of links decides but also whether each linked sites are in turn well linked.
 
Webmasters use within the meaning of the off page optimization link building for certain controversial methods to get as many good links. Here, also monetary benefits are granted or there are even purchased or rented directly links. Google estimates appropriate techniques as a manipulation attempt and punishes the linked and the linked websites. Google is becoming more successful in the detection of these attempts at manipulation, so webmasters have to rely more likely to rely on methods like Link baiting. Here, the content on their own websites are so deftly prepared that the voluntary and unpaid linking can be better motivated. Even links from social networks can be obtained with various methods of online and social media marketing, which can enhance the reputation of a whole. However, it is still controversial whether Google considers external links from social networks in the ranking calculation. That could change, however, because social networks and their communicative importance grow constantly.