A website on Google and other search engines well to place
it takes some preparation. Here are ten tips that will succeed you as well.
1. Take your time! Pick a domain name that suits you, your
company and / or your products. Keywords (keywords) in the domain name are
rather unimportant.
2. Learn the basics of HTML - What is a <Title Tag>,
meaning <H1>. You should be able to read and understand at least your own
source code. Many programs write bad and unnecessarily bloated code. Search
engines come up with well-structured data cope well than with creative chaos.
And: search engines can only index text. Images are not readable for them. Text
on a graphic is not recognized as text.
3. Choose your keywords carefully! Remember: You are
operating blind. If you are sure to have found your most important search
terms, ask your children, wife, maid service - whomever. They come in a very
different terms under which they would search your site. Think of niche and you
go into detail.
4. Write your keywords found a text of at least 200 to 250
words. Remember: you have enough space. Too many keywords per page are
counterproductive - two to three per page are enough. Please do not forget:
search engines need enough content to categorize your site properly. The most
important keywords should not only text but also in the heading <h1> or
in the lower and subheads <h2>, <h3> ... emerge.
5. Create a meaningful title <title tag> with the most
important keywords. Your company name alone is not enough. The title of the
page is your figurehead, immersed in the browser at the top of the blue bar,
and appears in the search engines. Each side needs its own title!
6. Very important for the ranking in search engines is
"Link Popularity". If the content of your page appear other
webmasters interesting, it will get links to your site. The more links (best of
thematically similar pages) point to your site, the greater the value is your
site for search engines. But avoid links from so-called "link farms".
That's bad neighborhoods and is often penalized. We recommend a separate page
for links from your page to other interesting sites that match your topic. Find
good sites, put a link to it and write to the webmaster that they refer to his
side. Ask them to put him (without pressure or demand) a return link. Offer him
a ready-made link and a short link text with the main keyword.
7. Create meta tags. Primarily a <description>. This
describes the content of your page (and is not displayed in the browser). The
<description> is frequently displayed in search engines and displays the
seeker what it is on their side. Keywords are also desirable here, but please
make sense (and not necessarily the same ones that have you used in the title).
8. Install a meaningful navigation into your pages. The most
important pages (including the home page) should be accessible from each side.
If possible, avoid JavaScript navigation - search engines can follow only in
the rarest cases these links. A Sitemap is also recommended.
9. You do not expect quick results. If your page gets a link
from a listed in the search engine page, the search engine will also find your
site. Sooner or later your website will then show up in the index of the search
engine (you can also manually log your site of course, but this is not
necessarily faster). Do not use automatic submission programs and do not use if
someone offered to an account at 100, 1000 or 10,000 engines - something like
this can bring your site blacklisted.
10. Watch the
search engine results - and create new pages
long! Please do not try widespread tricks eventually recognize these also the
stupidest search engine and throws you out of the index - in the best case for
six months, in the worst forever.
If your site not found in
Search Engine Results after three months, please check if you have enough text
on your pages. You Write! Have you tried to optimize each page for all
keywords? Two per side is enough! Have you found webmasters that link to your
site? Look no further! Create a page per day - then you've done a whole lot for
a year.
